5.1.25 Case Study Choice Fixed vs HECM and Targeting Purchase Business

✅ Monthly HECM Tool Sales Strategy Call – Summary with Action Items & Timestamps

Focus: Selling Choice Fixed vs. FHA HECM, using the HECM Tool for purchases, client presentations, and Realtor outreach.

🔹 1. Use Real-Life Case Studies in Sales Conversations (00:21:14)

• Compare Choice Fixed and CMT 5 using the HECM Tool.
• More cash is available with Choice Fixed
• It works great on non-FHA-approved condos.
• Clarify the equity trade-off: upfront cash vs. long-term equity.

🔹 2. Create Personalized Recap Videos for Clients (00:32:57)

• Record a summary video after every in-person or Zoom meeting.
• Walk through their actual HECM Tool report.
• Reinforce next steps: counseling, application.
• CC their financial advisor to close the loop.

🔹 3. Show Realtors How to Double Senior Buying Power (00:43:17)

• Demonstrate how a $500K cash buyer could purchase a $ 900K+ home with no mortgage payment.
• Use HECM Tool to create simple visual comparisons.
• Send 60-second videos with a hook: “Can you keep a secret?”

🔹 4. Target Active Adult Communities via 55places.com (00:53:17)

• Visit 55places.com and search for local 55+ listings.
• Identify listing agents through listing details or mutual contacts.
• Send them sample reports comparing cash vs HECM/Choice Fixed.
• Offer to co-host open houses or provide marketing support with the tool.

🔹 5. Run Purchase Scenarios in the HECM Tool (00:49:48)

• Build three purchase reports for Realtor outreach:
  1. All-Cash vs. Choice Fixed
  2. HECM vs. Choice Fixed
  3. HECM vs. Conventional
• Show savings, flexibility, and increased buying power.

🔹 6. Re-Engage Past Leads with New Product Options (00:32:57)

• Re-run scenarios for past clients who didn’t qualify under FHA.
• Show side-by-side comparisons now that Choice Fixed may apply.
• Focus on lower-value homes, condos, and clients disqualified due to mortgage insurance (MI).

🔹 7. Update Your Branding on Reports (01:05:43)

• If your HECM Tool PDF is missing your logo, email it to:

  📧 contact@hecmtoolbox.com

• Custom logos, such as team names or company brands, are allowed with company approval.

🔹 8. One Immediate Task: Send a Video Today (01:04:24)

🎯 Record a short, personalized video to one real estate agent today.

• Attach a sample HECM Tool report (cash vs HECM purchase).
• Keep video under 60 seconds.
• Start with: “Can you keep a secret? Let me show you something powerful…”